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Welcome to Asia Pacific Alliance of Coaches (APAC)


I am happy to welcome you to Asia Pacific Alliance of Coaches (APAC), the coaching voice of the Asia Pacific Region!

We are a group of committed coaching practitioners and advocates working together to bring the power and value of coaching to every workplace and home, within the Region and beyond.

Coaching is regarded as a powerful development tool for helping people achieve their fullest potential, both personally and professionally. As a coach myself, I have personally witnessed positive results in my coaching clients –mostly behavioral changes in terms of achieving goals, leading oneself and others, building a highly engaged team, and creating an innovative and agile culture. Coaching indeed can impact transformation.

When I started my coaching practice in the 90’s, awareness of coaching was very low. Coaching was merely associated with athletic pursuits. Coaching then was under-utilized.  Today, coaching is present in almost all sectors of our society – business, non-profit, government, academe, religious, youth, etc.

Demand for coaching has grown tremendously over the years. In Asia Pacific, awareness of coaching has significantly increased. And I am proud to say that APAC, through its fit-for-purpose programs and well-designed initiatives, is one of the driving forces behind this heightened awareness and practice of coaching in the Region.  

APAC has gone a long way in becoming the coaching voice of Asia Pacific. And I thank our leaders and members who have been instrumental in keeping our vision, mission and core values alive. Since the founding of APAC in 2007 by Foo See Luan, we have achieved and have been achieving great success that reflects the true essence of our existence as an organization.

But we are not done yet. Individually and collectively, we have yet to set new heights as we continue our journey of igniting change and transformation in people and in communities through the power of coaching. Coaching is our gift. And through APAC we bring this gift to the world.

I invite you to partner, collaborate, and engage with us in bringing this gift of coaching to every workplace and home. Together, let’s create meaningful, enjoyable and powerful experiences of learning and growth for everyone. 

We can make a difference. We can bring out the innermost potential in ourselves and in others. Together, we can help create a better world and a better future.

Julius Ordonez, MCC
APAC President (2015-2017)

Video Recordings Available For Purchase - APAC2017 Coaching Conference in Bangkok May 2017